专栏企业管理

Why business should stop trying to win back trust

Despite the early morning start, every seat in the Financial Times conference room was taken. “How to win back trust in business” is a subject that has them packing the hall.

It was the latest of several “trust” events I have chaired since the 2008 banking crisis. There have been other scandals since then, such as bribery in the pharmaceutical industry and Volkswagen’s diesel emissions cheating, that have made “trust” events even more urgent.

But at this one, a senior figure from the banking world said “enough”. Enough of talking about trust.

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斯卡平克

迈克尔•斯卡平克(Michael Skapinker)是英国《金融时报》副主编。他经常为FT撰写关于商业和社会的专栏文章。他出生于南非,在希腊开始了他的新闻职业生涯。1986年,他在伦敦加入了FT,担任过许多不同的职位,包括FT周末版主编、FT特别报道部主编和管理事务主编。

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