Whenever a company suffers a setback or calamity, business school professors and management journalists lay out the lessons for other businesses.
That was true for General Motors and its faulty ignitions (make sure employees who spot problems bring them to management’s attention) and Starbucks’ UK tax difficulties (don’t underestimate consumers’ ability to do you damage).
But there does not appear much other companies can learn from Malaysia Airlines’ travails. Its twin disasters – one passenger jet lost and the other apparently shot down – are too unusual to generate advice for anyone else.
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