Shortly after digital marketing agency Trio Media made its four-day working week permanent, its chief executive Claire Daniels noticed a dip in “staff effort”.
“It highlighted to me we needed to work at [productivity],” said Daniels, whose business was one of 61 that took part in the UK’s four-day week trial in 2022.
Gary Conroy, chief executive and founder of 5 Squirrels, a skincare producer that also participated in the trial, came to a similar conclusion. “The discipline always needs to be maintained. Every single person slips at some point and the productivity will slip,” he noted.
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