When it comes to gender equality policies there is one thing missing: men. That was the conclusion of Giorgio Siracusa, head of HR at Procter & Gamble Europe, the consumer goods company which recently hit the headlines for its “toxic masculinity” campaign.
Typically, he says, when you “talk about gender, you talk about women, when you talk about race we talk about non-whites”.
The company partnered with Catalyst, a non-profit organisation that advocates gender equality in the workplace, and put 1,000 leaders (60 per cent male) through its Marc programme (men advocating real change). Mr Siracusa says it helps “men understand the powerful role they can play in levelling the playing field”.
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