When, in 1982, seven people died in the Chicago area after taking Johnson & Johnson Tylenol capsules that had been contaminated with cyanide, the company cleared the shelves of the product throughout the US. Ever since, J&J’s decisive action has been held up as the model of corporate crisis management.
1982年，美国芝加哥地区有7人在服用强生公司(Johnson & Johnson)被注入氰化物的泰诺(Tylenol)胶囊后中毒身亡，强生将美国境内的该药品全部下架。自那时起，强生的果断行动，就一直被奉为企业危机公关的典范。
您已阅读7%（416字），剩余93%（5931字）包含更多重要信息，订阅以继续探索完整内容，并享受更多专属服务。