Santiago Maestri used his expertise in marketing to build a chain of shops selling iPhone accessories across his native Argentina. But, as the global shift to online retailing accelerated during the coronavirus pandemic, he saw the need to return to school to learn more about data science.
“This is the language that companies are speaking right now,” he says. “You have to have the skills for the future. Clients are using lots of technology and I need to understand things like recommendation engines.”
This month, Maestri took part in a week-long crash course at London Business School alongside an international group of experienced managers. The topics discussed ranged from deeply technical questions to the commercial applications and managerial implications of big data.