The videos often start with an early morning alarm. Then a coffee and usually a commute.
They are rarely the most gripping viewing, but corporate “day in the life” clips, where employees film themselves going about their regular working days, are proving a fast-growing hit on TikTok and Instagram, particularly among Gen Z viewers.
The hashtag #corporatelife on TikTok, which shows videos of employees’ work day routines and their office clothes — or OOTD (outfit of the day) — has more than 2mn posts, with some of the most prolific creators attracting hundreds of thousands of followers. Viewers can also scroll through #dayinmylife, #9to5 and many other reels offering similar employee-generated content, part of a popular subcategory some have dubbed “WorkTok”.