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‘I’m old, not an idiot’: the elderly are ill-served online

The clever businesses will provide the best choice, digital and analogue, for older customers

Carlos San Juan, a septuagenarian Spaniard, has just pulled off an extraordinary coup. Two months ago he launched a petition to encourage banks to stop excluding older customers by closing branches and pushing vital transactions online.

The Change.org campaign attracted nearly 650,000 signatures with a memorable slogan: “Soy mayor, NO idiota” — I’m old, NOT an idiot.

Last week, the Spanish authorities and banking associations published a 10-point plan, to be backed by legislation, to guarantee that elderly people receive “personal, humane, high-quality treatment”.

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安德鲁•希尔

安德鲁•希尔(Andrew Hill)是《金融时报》副总编兼管理主编。此前,他担任过伦敦金融城主编、金融主编、评论和分析主编。他在1988年加入FT,还曾经担任过FT纽约分社社长、国际新闻主编、FT驻布鲁塞尔和米兰记者。

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