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Leader: In online advertising, Facebook is a publisher
FT社评:Facebook应为付费广告承担连带责任


当Facebook有偿在其网站上登出广告时,这样的广告就不属于第三方内容,而是Facebook的产品,Facebook应当负连带责任。

The threat to Martin Lewis’s reputation was plain enough. The journalist, television presenter and website founder is in the business of giving financial advice. A series of Facebook advertisements, paid for by various parties, gave the impression that he was associated with dubious financial come-ons — bitcoin, binary trading, PPI checks and so on. He had nothing to do with any of the ads, which used his name and in some cases his image.

马丁•刘易斯(Martin Lewis)的声誉受到威胁是显而易见的。这位记者、电视节目主持人及网站创始人正在从事为人提供财务建议的业务。Facebook上的一系列付费广告给人一种印象,他与一些可疑的金融宣传有关——比特币、二进制交易、支付保障保险(PPI)等等。这些广告与他毫无关系,它们使用了他的名字,有的还使用了他的形象。

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