Coca-Cola has learnt the hard way that, when it comes to social issues, there is no way to please everyone.
In February, the company enraged conservatives by demanding that its external law firms give some of the company’s work to black attorneys or face cuts to their fees. Then, in March, liberal protesters staged a “die-in” outside the World of Coca-Cola in downtown Atlanta to protest at Coke’s failure to oppose a Georgia law that had the effect of making it harder for black voters to cast ballots.
By the end of April, the company’s general counsel, Bradley Gayton, was out of a job, after just eight months.
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