This article only represents the author's own views.
DPC Dash Ltd. (1405.HK), the exclusive franchisee for Domino’s pizza in China, is quickly discovering that in China, there’s always growth potential in expanding your footprint to more of the nation’s many cities.
The company spent most of its history focused on the mega-cities of Beijing and Shanghai since it began working with Domino’s in 2010, catering to more sophisticated palates in China’s biggest cities. But like many Western fast-food chains in China, it has more recently discovered a vast untapped goldmine beyond first-tier Chinese cities, which DPC calls “new growth markets,” where pizza and other Western fare are seen as trendy and even exotic.
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