Mixue Bingcheng brews up success with age-old formula: low prices 蜜雪冰城赢在一个字:平
The leading ice-cream and tea chain is preparing to open its first store in Hong Kong, boosting its image locally as it reportedly gets set to list in the city next year 茶饮界老大哥蜜雪冰城在香港的首家分店快开业,市场估计是为明年在港上市铺路,设店有助形像宣传及推广。
Bamboo Works (official website) provides news on Chinese companies listed in Hong Kong and the United States, with a strong focus on mid-cap and also pre-IPO companies.