Imagine running a company that consistently attracts smart, skilled staff willing to work harder and longer for 15 per cent less than what they could earn doing the same job elsewhere.
I’m talking about lawyers, receptionists, human resources employees and IT workers. People in jobs that exist in all sorts of companies across all sorts of sectors.
Sounds unlikely? Not if you believe academics in Europe, who have uncovered what they call the sustainability wage gap: notably lower salaries earned by people in more environmentally friendly firms.
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