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BYD: China’s cheap EVs charge up Japanese market
Lex专栏:比亚迪“海豚”将考验日本消费者本土忠诚度

Release of Dolphin model will test loyalty to domestic carmakers
日本超过80%的市场由本土车企主导,但它们的转型来得太晚,给manbetx3.0 竞争对手留下了足够宽的缺口。

In Japan, loyalty to local automakers keeps sales ticking up. Over 80 per cent of the market is dominated by domestic companies. But that stronghold is about to be undone by the electric revolution. Japanese carmakers have been late to switch. That leaves a gap wide enough for Chinese rivals to drive through. On Wednesday, BYD launched its second model for the Japanese market. The Dolphin, a compact electric car priced at Y3.6mn ($24,000), follows the flagship midsize SUV Atto 3 released earlier this year.

在日本,对本土汽车制造商的忠诚使销量保持上升。超过80%的市场由本土车企主导。但这个堡垒即将被电气化革命瓦解。

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