There are few better ways to signal corporate distress than a rebrand. Last year, Elon Musk spent $44bn buying Twitter, a midsized social media company. Jettisoning its globally recognised brand does nothing to address the lossmaking company’s problems. But as new names go, X is better than most. It is short, arresting and unmistakable.
就表明公司困境的信号而言，没有什么是比品牌重塑更好的信号了。去年，埃隆•马斯克(Elon Musk)斥资440亿美元收购了中等规模的社交媒体公司Twitter。放弃其manbetx app苹果 驰名品牌不会帮助这家亏损的公司解决其问题。但就新名字而言，“X”比大多数名字好一些。它简短、引人注目且不会被搞错。
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