新型冠状病毒

What’s it like to start a new business or change career as a global crisis strikes?

Founders of a fashion brand, a venture capitalist switching jobs and an MBA student recount their experiences

As the coronavirus pandemic took hold, anyone launching a new business or embarking on a significant career change collided head-on with a spectacular economic shock.

But what have their experiences been and what have they learnt from it?

UK based co-founders Malcolm and Dessi Bell launched their fashion brand Saint and Sofia on January 1 after working on the concept for two years — supply chains had been intricately planned.

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