Diageo last week took a majority stake in Seedlip, a non-alcoholic spirit sold as an alternative to gin — a move seen by analysts as the drinks giant’s attempt to grab more of the growing teetotal market. The young are more abstemious than their elders, and manufacturers and marketers need to keep up.
帝亚吉欧(Diageo)不久前收购了Seedlip的多数股权，这是一种被作为金酒替代品出售的无酒精型烈酒——市场分析师们将此举解读为酒业巨头试图在日益扩张的无酒精饮料市场中分一杯羹。年轻一代相对于他们的长辈在饮酒方面更加节制，酒类生产商和营销机构必须跟上这种趋势。
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