If you want people to do the right thing, make it easy.” That is the simplest possible summary of Nudge by Cass Sunstein and Richard Thaler. We are all fallible creatures, and so benevolent policymakers need to make sure that the path of least resistance goes to a happy destination. It is a simple but important idea, and deservedly influential: Mr Sunstein became a senior adviser to President Obama, while Mr Thaler is this year’s winner of the Nobel memorial prize in economics.
如果你想要人们做正确的事情，那就把做这件事变得容易。这是对卡斯•桑斯坦(Cass Sunstein)和理查德•塞勒(Richard Thaler)合著的《助推》(Nudge)最简单的总结。我们都会犯错，因此善意的政策制定者需要确保，最容易走的路径通向一个好的目的地。这是一个简单但很重要的想法，并且理所应当地具有影响力：桑斯坦成为巴拉克•奥巴马(Barack Obama)总统的高级顾问，而塞勒则是今年的诺贝尔manbetx20客户端下载 学奖得主。
您已阅读10%（694字），剩余90%（6189字）包含更多重要信息，订阅以继续探索完整内容，并享受更多专属服务。