In a retail climate that places a premium on unique bespoke pieces, brands must now outdo each other in creating innovative “experiential” interactions. Today, clients can learn about top notes from a leading perfumer or take a lesson in shoe care at one of Mayfair’s finest cobblers. But I’m going to partake in one of the most exclusive in-store experiences on offer: a fine jewellery masterclass at Bulgari’s lavish New Bond Street store in London.
在高溢价、崇尚独具匠心定制款的零售界，如今的各大品牌必须争相使出浑身解数，推出独具匠心的“体验”活动。如今，顾客可从知名香水生产商那里了解前调(top notes)的相关知识，或从伦敦梅菲尔区(Mayfair)最高档的皮匠店铺学习如何养护皮鞋。而我今天与诸位分享的是当今独一无二的实体店体验活动：位于伦敦新邦德街(New Bond Street)的宝格丽(Bulgari)豪华门店提供名贵首饰的至尊体验班。
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