乐尚街

Men for all seasons
男装为何错季销售?


奇怪吗?秋冬季男装不久就要上市了,夏天其实才悄然来临。老道的消费者已经不会在新季时装刚上市时出手,因为他们知道,过不了多久,打折季就来了。

As the seasons change, fashion disappears. The SS15 collections have been in store for about three months now, and savvy men are not shopping. Fashion obsessives cherry-picked as soon as the clothes hit the rails, while the cautious know the summer sales are just round the corner. Online stores are already emailing promotional codes offering 20 per cent off, hoping to nudge customers into a late-season purchase before full markdowns begin.

春去夏来,流行时尚却好像没了影儿。2015年春夏季时装已上市快三个月,精明的男士已不再出手。2015年春夏季时装则上市时,时尚潮人都蜂拥而至,但老成持重者则深知夏季打折季即将到来。各大网店早已开始发送时装促销代码,慷慨给予20%的折扣优惠,它们希望在全面打折季开始之前,借此吸引消费者在旺季结束前果断出手。

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