Step one: open smartphone. Step two: turn on WiFi-enabled shredder with smartphone. Step three: shred models for Google's gross margins. Google continues to go from super-high return, pure internet businesses into the capital-intensive business of making things. These things, it is hoped, will soon control ttheir owners' souls – or at least their data, if there is a difference. This may mean more growth for Google but will take a toll on margins.
第一步：打开智能手机。第二步：用智能手机启动具备WiFi无线功能的碎纸机。第三步：粉碎谷歌(Google)毛利润率的模型。谷歌继续从超高回报率的纯互联网业务转向资本密集的“制造”业务，希望这些产品将在不久后控制其所有者的灵魂，或者至少是他们的数据（如果两者有任何区别的话）。这可能意味着谷歌有更多业务增长，但利润率会受损。
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