The Chinese owner of Volvo does not mince words when it comes to something as vital as the interior of his cars.
Li Shufu, founder and chairman of Geely, the Chinese private carmaker that bought the struggling Swedish marque in 2010, recently told Swedish television that the inside of a Volvo “feels too Scandinavian”.
Volvo staff say the comments were taken out of context. But Geely staff make it clear that, whatever Mr Li actually said, he certainly thinks that not only the brand but also its current management is too Swedish.
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