Celebrity endorsement is the most irritating form of brand-boosting marketers have yet conceived – and that’s saying something. George Clooney flirting over a Nespresso coffee machine; Andy Murray fumbling for his Rado watch in what should have been his moment of US Open glory; Brad Pitt intoning “Chanel No 5: inevitable” in the new “groundbreaking” scent campaign: the product of such tie-ups is almost always cloying or annoying or both.
名人代言是在市场营销人士目前想到的品牌推广方式中最令人不快的一种——而这还算是委婉的说法。乔治•克鲁尼(George Clooney)在Nespresso咖啡机旁调情；安迪•穆雷(Andy Murray)赢得美国网球公开赛(US Open)的时刻摸索着寻找自己的雷达(Rado)手表；布拉德•皮特(Brad Pitt)在新一辑“突破性的”香水广告中娓娓道出“香奈儿五号香水：无可取代”(Chanel No 5: inevitable)。这种品牌和名人的组合几乎总是过于甜腻或令人不快，甚至二者兼具。
您已阅读11%（690字），剩余89%（5569字）包含更多重要信息，订阅以继续探索完整内容，并享受更多专属服务。