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Ten pieces of advice that should be ignored

It is just as well entrepreneurs don’t listen to advice – because a lot of it is bad. I have received some very poor guidance over the years from various sources (who shall remain nameless), and I itemise here my greatest (or worst) hits. The dispensers of advice know who they are.

● Don’t leave the day job: if I had remained as an employee I would have always felt disappointed. The dangers of becoming your own boss are exaggerated – especially in an era when no job is safe. Fortunately I took the plunge anyhow, and despite plenty of mishaps, have never seriously regretted the decision. As Jack Welch said: “Control your own destiny, or someone else will.”

● Never borrow money: you are unlikely to succeed in a serious way with your own enterprise unless you obtain bank debt of one sort or another. But I was told that taking on overdrafts and even mortgages was akin to committing a mortal sin. Of course you can choose to stay small, or try to raise equity and dilute your shareholding, or perhaps fund growth slowly through retained profits. But if you are ambitious and restless, then I suggest you become acquainted with various bankers, and when the project is right – ask them for cash.

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卢克•约翰逊

卢克•约翰逊(Luke Johnson)是一位成果颇丰的企业家和创业家,他为英国《金融时报》撰写企业家专栏。他目前担任英国皇家艺术协会的主席,并管理着一家私人股本投资公司——Risk Capital Partners。约翰逊曾在牛津大学学医,但是毕业后却进入投行业。他在1992年收购PizzaExpress,担任其董事长,并将其上市。到1999年出售的时候,PizzaExpress的股价已经从40英镑涨至800英镑。

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