As businesses emerge from the recession, the importance of the brand as a financial asset is thrown into sharp relief. Companies that have invested in developing strong brands have retained their value better and are bouncing back faster.
Managing brand value is an increasingly important source of financial returns. The key to a brand’s success resides in the minds of its customers, but a brand is valuable only if it can translate customer sentiment into financial value.
The BrandZ Top 100 is the only ranking based on a brand valuation methodology that is grounded in quantitative customer research and in-depth financial analysis.
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