BrandZ

How the BrandZ Top 100 is compiled
BrandZ品牌百强榜的编制规则


“BrandZ品牌百强榜”是个独一无二的排行榜,它采用的品牌价值评估方法,是以量化的消费者研究和深入的财务分析为基础,共分三步。

As businesses emerge from the recession, the importance of the brand as a financial asset is thrown into sharp relief. Companies that have invested in developing strong brands have retained their value better and are bouncing back faster.

随着企业走出衰退,品牌作为一项金融资产的重要性显露无遗。致力于打造优秀品牌的企业,不但更加有效地保住了自身的价值,而且正在更加迅速地恢复元气。

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