As businesses emerge from the recession, the importance of the brand as a financial asset is thrown into sharp relief. Companies that have invested in developing strong brands have retained their value better and are bouncing back faster.
随着企业走出衰退,品牌作为一项金融资产的重要性显露无遗。致力于打造优秀品牌的企业,不但更加有效地保住了自身的价值,而且正在更加迅速地恢复元气。
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