Business schools pride themselves on being ahead of the curve when it comes to management theory and innovation. But their record is considerably less impressive when it comes to the implementation of cutting-edge technology such as e-book readers, Apple’s iPad and social networking, where students continue to outpace their tutors.
So expectations were high a year ago when seven US colleges, including two business schools, University of Washington Foster School of Business and the University of Virginia’s Darden School of Business, signed up with Amazon to test the online retailer’s large-screen Kindle DX e-book reader.
Some even thought that with students able to load class materials and textbooks easily on to the 10-ounce device, the era of lugging textbooks around campus might finally be over.