卡夫

KRAFT CADBURY
Lex专栏:卡夫与吉百利


卡夫与吉百利如合并,将具有多重战略意义。但要想吃到吉百利这颗糖,卡夫必须让自己的收购要约更加诱人一些,并挡住其它竞争对手。

Sweet! Putting Kraft Foods and Cadbury together makes a mouth-watering confection. But Kraft will have to make its proposal sweeter still to take the candy; its 745p-a-share approach, rejected by its UK target and already outstripped by the market price, is a mere starting point. Rivals could also make a grab for the chocolate box.

多甜啊!卡夫食品(Kraft Foods)与吉百利(Cadbury)的结合,可制成一颗令人垂涎欲滴的糖果。但要想吃到这颗糖,卡夫还必须让自己的收购要约更加诱人;每股7.45英镑的收购提议——已遭到其英国收购目标的拒绝,并且为