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Instagram founders launch Artifact to rival Twitter and tackle misinformation

Kevin Systrom and Mike Krieger are self-funding the AI-driven news app that can promote content to challenge user views
Kevin Systrom, left, and Mike Krieger’s new app Artifact will use AI to create a newsfeed for users

The duo who created Instagram have launched a new “text-based” news app, believing they can build a competitor that challenges Elon Musk’s Twitter and tackle the spread of misinformation online.

Kevin Systrom and Mike Krieger — the entrepreneurial pair who founded and then sold photo-sharing app Instagram to Facebook for $1bn in 2012 — have launched a new company this week called Artifact.

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