FT商学院

Jewellers explore benefits of digital art
珠宝商探索数字艺术的好处

Brands experiment with latest technology to transplant one of the oldest hard luxuries into the digital world
各大品牌尝试使用最新技术,将最古老的硬奢侈品之一移植到数字世界。
Artist Refik Anadol created an AI-driven immersive experience for Bulgari

Next year, Bulgari will celebrate the 75th anniversary of its iconic Serpenti Tubogas bracelets, which have snaked the wrists of the rich and famous ever since Elizabeth Taylor made them globally desirable by wearing one on set during the filming of Cleopatra in 1962. But, while a straightforward retrospective might have seemed the order of the day to mark this milestone, the Italian jeweller has instead teamed up with AI digital sculpture pioneer Refik Anadol to kick off its celebrations in London this month.

明年,宝格丽(Bulgari)将庆祝其标志性的Serpenti Tubogas手镯诞生75周年。自从1962年伊丽莎白•泰勒(Elizabeth Taylor)在拍摄《埃及艳后》(Cleopatra)时戴上这款手镯后,这款手镯就一直缠绕在富人和名人的手腕上。然而,尽管举办一场简单的回顾展似乎是纪念这一里程碑的日子,这家意大利珠宝商却与人工智能数字雕塑先驱雷菲克•阿纳多尔(Refik Anadol)合作,于本月在伦敦启动了庆祝活动。

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