The day Elon Musk landed his $44bn Twitter coup, the Tesla chief executive flew to Boca Chica in Texas, not to relax on the sandy beach but to attend his regular 10pm meeting at SpaceX, the rocket business where he is also CEO.
The billionaire, who also oversees tunnelling enterprise Boring and brain chip venture Neuralink, will have his multitasking abilities put to the test when Twitter becomes the latest spinning plate in an already precarious collection.
The question for shareholders in Tesla, still the only direct publicly listed avenue for investors wanting exposure to Musk, is to what extent his latest curiosity will distract him.