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Meta: Facebook pivots from metaverse to TikTok
Lex专栏:Meta从元宇宙转向短视频

Shifting to short videos might help it deal with market saturation
Meta决定,应对TikTok威胁的最好方法是变得更像TikTok。转战短视频可能有助于应对市场饱和。

Facebook’s parent company Meta has decided that the best way to deal with the threat of video app TikTok is to become more like TikTok. Executives at the company know Facebook status updates are boring. So are Instagram selfies. That is why they spent the latest earnings call extolling the virtues of short-form videos and content from strangers. Both are distinguishing features of TikTok.

Facebook的母公司Meta决定,应对视频应用TikTok威胁的最好方法是变得更像TikTok。该公司的高管知道Facebook的状态更新很无聊。Instagram上的自拍也是如此。这就是为什么他们在最近的财报电话会议上大肆宣扬来自陌生人的短视频和内容的优点。这两个都是TikTok的显著特色。

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