Spotify co-chief executive Alex Norström has defended the company’s expansion into AI-generated music, arguing that “controlled” products offer a better alternative to the unregulated AI “slop” already spreading online.
“There’s a lot of rogue attempts at this,” Norström said in an interview with the FT, referring to tools to make music with AI. He said Spotify wants to be “the one that’s legal” and “the one that’s controlled”.
On Thursday, the company struck a deal with Universal Music that will allow subscribers to create AI-generated covers and remixes of songs from participating artists.
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