In the summer of 1969 Euromoney published its first issue. The magazine broadened its coverage over time, but in its first few years focused exclusively on the foreign currencies and bonds being traded in the City of London. The editor was a page short of copy when he arrived at the printer, so on the spot he wrote a back-page satire in the voice of a letter home from Herbie, an American sent to London to open an office for the Last National Bank of Boot Hill. It became a regular feature.
1969年夏天，《欧洲货币》(Euromoney)出版了创刊号。杂志的报道范围此后逐步拓展，但在最初几年里只专注于伦敦金融城内交易的外币与债券。那次编辑把稿子送到印刷厂时还差一页版面，便当场以“赫比”——一位被派往伦敦为“靴山最后国民银行”(Last National Bank of Boot Hill)开设办事处的美国人——写家书的口吻，写了一篇末页讽刺稿。它后来成为固定栏目。
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