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Firms harness AI tools in search for competitive edge

Technology use ranges from trawling mass data sets during audits to drafting consulting documents in minutes
An abstract illustration of humanoid character looking at data on a computer screen

Within weeks of Donald Trump’s “liberation day” in April and the ensuing widespread panic after the sweeping escalation of the US president’s trade policy, KPMG had a tariff calculation model ready that it says saved its clients “hundreds of millions of dollars”.

The Big Four firm was “first to market” with the model, according to Stephen Chase, KPMG’s global head of AI and digital innovation, a feat he says would have been impossible without sustained investment in AI technology for over a decade. 

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