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Saudi Arabia leads $900mn funding round in Luma AI as US ties deepen

Kingdom’s Humain unit drives investment as Riyadh steps up bid to become global force in generative AI

Saudi Arabia is backing a $900mn funding round in US video start-up Luma AI, as the Gulf state steps up efforts to become a global force in the development of artificial intelligence.

The deal, led by Humain, the AI-focused venture backed by the kingdom’s sovereign wealth fund, values Luma at more than $4bn, according to people close to the negotiations. 

The deal will be announced in Washington at this week’s US-Saudi Investment Forum, led by Crown Prince Mohammed bin Salman as part of a number of new deals with US companies. Those follow a wave of tie-ups announced during Donald Trump’s visit to Riyadh in May.

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