FT商学院

WPP turns to Microsoft executive as AI threatens ‘Kodak moment’
WPP努力应对人工智能带来的“柯达时刻”

British advertising group hopes Cindy Rose will revive its fortunes as AI shakes up ad land
随着人工智能重塑广告行业,这家英国广告集团希望微软出身的辛迪•罗斯能够带领其重振业绩。
Chair Philip Jansen, left, appointed new chief Cindy Rose to replace Mark Read after a major profit warning

If Cindy Rose was in any doubt about the scale of the challenge confronting her at WPP, the savage profit warning that sent its shares into a tailspin just hours before she signed her contract on Wednesday evening would have delivered the bad news hard.

如果辛迪•罗斯(Cindy Rose)对她在WPP面临的挑战的规模有任何疑问,那么她在周三晚上签署合同前数小时看到的那份导致公司股价暴跌的盈利预警,无疑就是一记重击。

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