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WPP turns to Microsoft executive as AI threatens ‘Kodak moment’

British advertising group hopes Cindy Rose will revive its fortunes as AI shakes up ad land
Chair Philip Jansen, left, appointed new chief Cindy Rose to replace Mark Read after a major profit warning

If Cindy Rose was in any doubt about the scale of the challenge confronting her at WPP, the savage profit warning that sent its shares into a tailspin just hours before she signed her contract on Wednesday evening would have delivered the bad news hard.

The struggling British advertising group named 59-year-old Rose — a top Microsoft executive — as its new chief the following morning.

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