China’s first Legoland, one of the world’s biggest, officially opens its gates this weekend, hoping its Lego reconstruction of the Great Wall and other attractions will draw visitors despite pressure on consumer spending in the world’s second-biggest economy.
Legoland Shanghai, located about 50km outside the city, also includes a Lego replica of the city’s distinctive skyline. It will have more than 75 rides, other models and the company’s signature yellow figures, using a total of 85mn bricks, according to the park’s operator.
“It’s a big moment for us,” said Fiona Eastwood, chief executive of Merlin Entertainments, the UK-based company jointly operating Legoland Shanghai with the local government in Jinshan district. “It’s very much about strengthening our presence in China.”