Fast-fashion retailer Shein has been fined €40mn by French regulators, a record penalty, for misleading consumers on price reductions and environmental commitments.
An 11-month investigation found that Shein had engaged in “misleading commercial practices towards consumers on the reality of the price reductions granted and on the scope of the commitments concerning environmental claims”. Shein has accepted the fine.
The China-founded retailer has grown rapidly over the past five years to become a major force in fashion retailing across the western world.
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