FT商学院

Super Mario shows that Nintendo needs to move faster

This is the moment to be adventurous with new businesses

Upcoming movie releases are rarely announced two years in advance. But a Nintendo film based on the Super Mario Bros video game characters is a big enough deal to warrant early notice.

The movie is being developed by the Japanese games company and US animation studio Illumination and will be released on April 3 2026. It follows the breakaway success of last year’s The Super Mario Bros Movie.

Anticipation is all very well. But Nintendo, like the plumbers Mario and Luigi, needs to move a lot faster if it is to develop new revenue streams to complement its cyclical console business. The first Super Mario movie reportedly took a decade’s worth of internal discussions to make a reality.

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