Leading artificial intelligence companies that are racing to develop the cutting-edge technology are tackling a very human challenge: how to give AI models a personality.
OpenAI, Google, and Anthropic have developed teams focused on improving “model behaviour”, an emerging field that shapes AI systems’ responses and characteristics, impacting how their chatbots come across to users.
Their differing approaches to model behaviour could prove crucial in which group dominates the burgeoning AI market, as they attempt to make their models more responsive and useful to millions of people and businesses around the world.
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