专栏咏竹坊

Jiumaojiu ladles up hotpot investment to boost overseas expansion
加码押注北美火锅品牌,九毛九为海外扩张添柴火

The restaurant operator will pay $43 million for new and existing shares of Big Way Group, boosting its stake to 49% of the North American hotpot chain.
餐饮营运商九毛九将斥资4,300万美元,加码收购北美火锅连锁品牌Big Way Group发行的新股及现有股份,将持股比例提升至49%。

If you can’t stand the heat, get out of the kitchen. That adage has become a growing mantra lately for Chinese consumer brands, which are increasingly looking overseas for relief from their overheated home China market plagued by cutthroat competition and consumer caution. The trend is particularly acute in the restaurant industry, where “poor man’s meals” have become the flavor of the day, as Chinese eateries battle to see who can offer the lowest prices.

“怕热就不要进厨房”这句老话,近来已是manbetx3.0 消费品牌的贴切写照。在国内市场竞争白热化、消费者愈趋保守的背景下,愈来愈多企业选择向海外寻求喘息空间。其中,餐饮业的情况尤为明显,当“平价餐饮”成为主流,manbetx3.0 餐饮品牌便陷入一场削价竞争的消耗战。

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