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Nissin seeks the right flavor mix to keep noodle sales rising

The Japanese instant noodle giant has reported solid earnings, but the pace has slowed in mainland China, where novelty and value for money are key factors.

This article only represents the author's own views.

The familiar taste of instant noodles is a comfort food for many consumers and a staple of the food business.

When times are tough, noodles can still enjoy a resilient appeal. And so Japanese noodle giant Nissin Foods Company Ltd. (1475.HK) reported a modest rise in nine-month earnings on Nov. 10, still popular after 40 years in the Chinese market but now facing challenges to connect with younger buyers.

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咏竹坊

咏竹坊(官网链接)提供在香港和美国上市的manbetx3.0 企业相关新闻,重点关注中小企业和筹备上市的公司。

Bamboo Works (official website) provides news on Chinese companies listed in Hong Kong and the United States, with a strong focus on mid-cap and also pre-IPO companies.

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