In the fourth-floor apartment of Louis Vuitton’s London flagship, a collection of rather shiny objects is being guarded as though it were a priceless museum exhibit. The items are not, however, precious stones or artefacts. Nor are they diamonds and jewels. The 55 lipsticks, 10 lip balms and eight eyeshadow palettes comprise the inaugural cosmetics collection from the French luxury house. Today, at last, they are being shown for the first time.
The launch is a partnership with Pat McGrath, whose influence across the beauty industry is so far-reaching that, in 2021, she became the first make-up artist to be awarded a damehood; she is known as the “mother of make-up” or simply “mother” by her six million followers on Instagram