In February 2025, JD.com announced plans to gradually provide full social security coverage for its full-time delivery riders, with the company covering both the employer and employee contributions for all full-time riders on JD's food delivery platform. This move makes JD the first "all-inclusive" platform in the industry. This means that a rider earning a monthly salary of 7,000 yuan will take home the same amount as they would without social security contributions. As a new entrant in the food delivery sector, JD's initiative to reshape the market landscape has set a trend, prompting Meituan and Ele.me to follow suit.
2025年2月，京东宣布将逐步实现全职骑手“五险一金”全覆盖，所有京东外卖全职骑手五险一金的单位及个人缴纳部分将全部由企业承担，成为行业首个“全包”平台。这意味着一名月薪7000元的骑手，实际到手工资与未缴纳社保时持平。作为外卖行业的新入局者，这是京东重构市场格局的破局之举，带动了行业趋势，美团、饿了么也随后跟进。