This article only represents the author's own views.
Why purchase pricey foreign sportswear with names like Nike and Fila when you can get the same products from domestic brands like Anta or Li Ning for less?
That’s the question shadowing Anta Sports Products Ltd. (2020.HK), whose upscale Fila brand showed signs of slipping in the third quarter, according to the company’s latest quarterly update issued last Thursday. More specifically, Anta reported its sales of Fila products, a Korean-owned brand that it sells in China under a licensing agreement, fell by a “low single digit” amount in the three months to September.
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