专栏咏竹坊

Jiumaojiu sinks as consumers shun its pricey ‘sauerkraut fish’

This article only represents the author's own views.

It was swimming pretty for several years on the popularity of its Tai Er chain of mid-range restaurants serving up steaming pots of trendy ‘sauerkraut fish.’

But Jiumaojiu International Holdings Ltd. (9922.HK) shocked investors last week when it announced it would report a huge dip in its profit for the six months through June, even as its revenue rose modestly. The company said it expected to report revenue of about 3.06 billion yuan ($421 million) for the first half of the year, up 6.4% year-on-year. But its profit for the period tumbled by 69.8% to 67 million yuan from 222.2 million yuan a year earlier.

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