Shein

Donald Tang, master of reinvention brought in as public face of Shein

Executive whose rise on Wall Street won fame in his native China faces tough task at fashion group planning London IPO

Since moving “for love” to the US aged 17 with $20 in his pocket, Donald Tang has been a dish washer, an investment banker and a media mogul, with his rags-to-riches tale winning him fame in his native China.

But his latest role as executive chair of Shein, the fast fashion group that was valued at more than $60bn in a recent funding round, has propelled him on to the global stage as he helps lead its rapid expansion overseas and prepares it for a blockbuster London listing. 

With the company’s co-founder Sky Xu shying away from the limelight — Shein employees joke that they would not recognise him if they were in the same lift — Tang is “the face and the most visible leader of the company”, according to one person who works with him.

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