TikTok is the star of social media. Upstart networks such as Donald Trump’s Truth Social and Meta’s Threads might reach thousands or millions of users, but TikTok’s audience exceeds a billion. It launched an in-app US shop before Elon Musk’s X, and its popularity has forced YouTube and Instagram to create rival short-video formats. These qualities make it an attractive acquisition target. Its price could, on paper, exceed $180bn.
TikTok是社交媒体领域的明星。新成立的社交媒体网络——例如唐纳德•特朗普(Donald Trump)的Truth Social和Meta的Threads——可能拥有数以万计或数以百万计的用户,但TikTok的受众超过十亿。它在埃隆•马斯克(Elon Musk)的X之前就在美国推出了应用内商店,而且它的受欢迎度迫使YouTube和Instagram推出了短视频形式与它竞争。这些特质使它成为有吸引力的收购目标。它的价格理论上可能超过1800万美元。